PROFITABLE PRACTICE SCORECARD
Benchmark your firms ability in the 3 areas essential to increasing leads and clients. Providing you with a benchmark of your current marketing performance and an understanding of what to improve and how to do it.
It’s A Changing World
The way that the accounting industry has changed in the last few years is simply phenomenal.
Cloud accounting and technology developments have meant that your firm is more efficient than it has ever been. And it is costing you money.
Compliance work is partly automated and the margins are shrinking on that.
Clients are now paying fixed fees for services and want more value for money.
There is more competition than ever before, locally, domestically and globally.
There is no customer loyalty anymore. Clients switch service providers easily without a second thought.
Accounting is no longer seen as a specialist industry.
Does that sounds familiar?
MARKETING FOR ACCOUNTANTS
To ensure that your accounting firm not just survives, but in fact thrives in this new world it needs effective marketing systems in place.
These systems will allow your progressive firm to share your expertise, educate clients and market its’ services.
In this new world, marketing for accountants has become time efficient and cost effective. Using Authority Marketing your firm can attract, convert and retain the quality clients that you want.
Position your accounting firm as the experts in your industry.
Create demand for your services.
Expand your firms reach as you increase your client list.
Build longer lasting relationships with clients as you provide strategies for their future – not just solutions to their past
Receive more referrals from happy customers – both online and offline.
The benefits of being a progressive firm that embraces modern marketing for accountants are clear, and we are here to help.
Latest Articles From The Blog
This is part 2/10 of 100 Ways To Market An Accounting Firm. For part 1/10 click here. Following on from the previous 10 tips which were: Create a product/service that is suitable for your clients, not one that you want to deliver. Don’t sell to everyone. Know what...
Marketing is a lot less complicated than you may have been led to believe. Essentially, marketing is: Identify your target market (those people who will value your expertise and skills, and of course those who can afford you) Discover the fears, frustrations, needs...
The Importance Of An Entrepreneurial Mindset. As an accountant you are highly skilled. You have done years of training. Every year you are also required to do even more professional development. Your industry is complex, heavily legislated and, especially of late,...
Business Networking is a powerful way to start to get yourself known and see how your business idea lands. But 99.9% of business owners do it wrong and miss out on forming deep relationships and clients. If you follow my business networking strategy for accountants...
Why You Should Have A Newsletter For Your Accountancy Practice Email marketing is back. In a very big way. It got a bit of a bad wrap for a while there, but business and consumers alike are all realising that email marketing is here to stay. And a very powerful part...
Top 10 Content Marketing Tips For Accountants In 2017 Sharing your knowledge and expertise is a great way to raise your profile, and for gaining new clients. But how do you do this? It is done through content marketing. Content is the information that you and your...